This interactive WHY Discovery Course uses Simon Sinek’s proven process, based in biology, to help you find clarity, meaning, and fulfillment. Through a series of videos, the co-authors of Find Your Why will guide you step-by-step to find your WHY and live in alignment with your purpose.Discover Your WHY
The Golden Circle
Most of us live our lives by accident. Fulfillment comes when we live our lives on purpose. Knowing your WHY provides a filter through which you can make decisions, every day, to act with purpose.
The concept of WHY is grounded in the biology of human decision making. The Golden Circle maps perfectly with how our brains work.
The outer section of the Golden Circle (WHAT) corresponds to the outer section of the brain (Neocortex) which is responsible for analytical thinking and language.
The middle two sections of the Golden Circle (WHY and HOW) correspond to the middle section of the brain (Limbic System) which is responsible for our behavior, decision-making and our feelings.
The part of our brain that controls our feelings has no capacity for language, which makes putting our feelings into words difficult. This course is designed to help you find words to express what truly inspires you.
The Golden Circle (left) and a diagram of the brain (right).
"When I waver in my thoughts and my mission for my startup business, I am always relieved reviewing one sentence that sums up my life from a personal and professional standpoint. The WHY Discovery Course has helped me stand with a sturdy foundation and navigate the real world at a young age."
— Bryan Wish
Founder, Wish Dish
"This course transformed my life! Discovering my Why was like a magic compass that points me to my True North every day. As a Success Coach, it’s a joy helping others discover their Why to find their purpose and fulfillment in life and help them achieve it!"
— Renee Gray
Founder and Success Coach, Dare to Dream
"Knowing my WHY helps me make choices based on my gut feeling and trusting that things will work out. I noticed that by sharing my WHY I connect with people on a deeper level and people started to contact me not because of What I do, but Why I do the things I do."
— Benno Bos
Designer, The Joy of Working
To salute those who serve others, active US military and US veterans can access this course for a $25 admin fee. Learn more