Effective Date: September 1, 2011
Updated Date: June 8, 2017
1. Information We Collect. Our primary goals in collecting information are to provide and improve our Service, to administer your orders, to communicate with you, and to enable users of the Service to enjoy and easily navigate the Service. When you wish to contact us, create an account on the Service, edit account details, purchase products or services via the Service, or when you join our mailing lists, we will ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you ("Personal Information"). Personal Information includes, but is not limited to, your name, e-mail address, shipping address, billing address, credit card account number, and telephone number.
2. Information from Social Networking Sites. Our Service may include interfaces that allow you to connect with social networking sites (each an “SNS”). If you connect to a SNS through the Service, you authorize us to access, use and store the information that you agreed the SNS could provide to us based on your settings on that SNS. We will access, use and store that information in accordance with this Policy. You can revoke our access to the information you provide in this way at any time by amending the appropriate settings from within your account settings on the applicable SNS.
3. Information Automatically Collected. When you visit our Site, some information is automatically collected. For example, when you visit our Site your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language, and the Site you visited before our site are logged automatically (“Usage Information”). We also collect information about your usage and activity on our Site.
B. Web Beacons. We may collect information using Web beacons. Web beacons are electronic images that may be used on our Site or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and to tell if an email has been opened and acted upon.
C. Local Shared Objects. We may use local shared objects, also known as Flash cookies, to store your preferences such as volume control or to display content based upon what you view on our sites to personalize your visit. Third party partners provide certain features on our sites and display advertising based upon your Web browsing activity using Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of, type of, and way in which data is stored. Cookie management tools provided by your browser usually will not remove Flash cookies. Learn how to manage privacy and storage settings for certain Flash cookies.
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.uk if you are in the UK or European Union (EU).
4. Use of Information. We use information collected for purposes described in this Policy. For example, we may use your information to:
5. Sharing of Information
A. Information We Share. We do not share your personal data with third parties other than as follows:
6. Anonymous Data. We may also share aggregated anonymous or de-identified information. When we use the term “anonymous data”, we are referring to data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information available to a third party. We may create anonymous data from the personal data we receive about you and other individuals whose personal data we collect. Anonymous data might include analytics information and information collected by us using cookies. We make personal data into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze usage patterns in order to make improvements to our Services.
7. Opt-Out and Disabling Cookies. You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site. If you have provided your phone number and consented to receive text messages, you may revoke your consent at any time by texting “STOP” to the applicable short code.
8. Third Party Sites and Links. Our Services may contain links to third party Sites and features. This Policy does not cover the privacy practices of such third parties. These third parties have their own privacy policies and we do not accept any responsibility or liability for their Sites, features or policies. Please read their privacy policies before you submit any data to them.
9. Children. The Site is not directed to children under the age of 13. If you believe a child has provided us with information, contact us at [email protected]
10. Information Security. We take reasonable organizational, technical and administrative steps to help protect personal data against loss, misuse, unauthorized access or disclosure. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the internet is not completely secure.
11. Your California Privacy Rights. If you are a California resident, you have the right to request information from us regarding the manner in which SWW shares certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above or to be informed that SWW has a policy in place to prevent such sharing. SWW has implemented such a policy and does not share your personal information with any third parties for their direct marketing purpose.
12. EU-U.S. Privacy Shield. SWW complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the EU to the United States. We have certified to the Department of Commerce that we adhere to the Privacy Shield Principles. If there is any conflict between the terms in this Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, the Privacy Shield Principles and to view our certification, please visit www.privacyshield.gov. Our participation in the Privacy Shield applies to all Personal Information that is received from the European Union and European Economic Area. We remain responsible and liable under the Privacy Shield Principles if third-party agents that we engage to process Personal Information on our behalf do so in a manner inconsistent with the Principles, unless we can prove that we are not responsible for the event giving rise to the damage. You may request access to any Personal Information maintained on you by SWW at any time by emailing [email protected] If you believe that we have not adhered to this Policy, please contact us by e-mail at [email protected]. We will do our best to address your concerns. If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation. For any complaints that cannot be resolved with SWW directly, we have chosen to settle the dispute exclusively under the JAMS Streamlined Arbitration Rules or JAMS International Mediation Rules). To file a complaint via JAMS, please visit https://www.jamsadr.com/eu-us-privacy-shield. For complaints left unresolved by all other available mechanisms, you may invoke binding arbitration with the Privacy Shield Panel, which consists of a pool of 20 arbitrators designated by the Department of Commerce and the European Commission, from which the parties will be able to select either one or three arbitrators.
SWW is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).
13. Changes to This Policy. We may change this Policy from time to time. If we make any changes to this Policy, we will change the “Last Updated” date above. If we make any material change(s) to the Policy, we will post a notice on our Site prior to such changes(s) taking effect.